There is a blaring truth that has stared me in the face many times over the last 8 years of building my real estate business. From the beginning I took every opportunity to ask the very best agents one question:
“What’s the secret to your success?”
Sometimes I’d get elaborate responses like “Well you need to start by going to the office every day at the same time, setting up a business plan..etc..etc”, other times, it was just a one word answer like “consistency”. I loved hearing everyone’s different points, and apply them to my practice to become better. I suspect I’ll be a student for the rest of my life, as I get humbled and knocked back on my rear-end on a daily, but that’s another story…
As the years have gone by, I noticed one common denominator with every hard deal/situation I’ve encountered. I’m not talking about the easy ones where you plop a listing on the market and someone just scoops it up based on simple supply/price/demand and some good ole’ MLS exposure. I’m talking about the ones where you spend sleepless nights figuring out how to bring in the next qualified buyer to your listing, or how you are going to find that perfect spot for the buyer who legitimately just hasn’t come across the home of their dreams in a year. So if you are ready, here is my “secret to success”, ta-daa:
“Never give in. Never, never, never. In nothing, great or small, larger or petty, never give in, except the convictions of honour, and good sense.” Albeit a different context, Churchill’s quote sums up my strongest driving force. I now wholeheartedly believe that this conviction is what really separates the top agents (and any thriving business for that matter) from the rest of the pack. We can all do easy sales, easy transactions.
…To deliver the unexpected, to go above and beyond to make a deal happen (or to save one), to think outside the box to find that “needle in the haystack” buyer, for all that; you need to never give up. I know it sounds like a cliché and borderline corny, but it’s true. The metaphor of the gold miner who stopped 5 inches from the treasure applies in so many situations it’s mind-boggling. Never stop, the treasure is always behind that last point of struggle, frustration, exhaustion, just when you think you can’t do any – more. YOU CAN.
So, long story short, never give up. The “how” will come, the conviction has to be raw, true, and innate. I hope this little note may spark a fire in some. Good luck with all your endeavours.
Drea’s Estates for Royal LePage Your Community Realty